Without tubes, wires and cables, no industry would function, daily life would be incapacitated, and our office routine – without connection cables, metal springs (for hole punches), paper clips or telephone wires – would be practically impossible. Thus the two leading trade fairs, wire and Tube, have more significance in our everyday life than it would seem at first glance. We looked around and took advantage of the opportunity to meet with our colleagues from Messe Düsseldorf North America (MDNA) for an interview.
There are all kinds of different jobs and activities at Messe Düsseldorf. . Today we’d like to highlight a job which is very specific and only relates to trade fairs – a hall manager. In all, there are 17 hall managers who look after the 19 exhibition halls on our premises. To find out what a hall manager actually does, we boldly ventured into the hurly-burly of the disassembly work after ProWein and just asked one of them. To be precise, we asked Frank Schaefer who manages Hall 9.
Shopping with smartphones – has long become a standard for consumers. The Nutrition Report 2016 published by the German Ministry of Nutrition and Agriculture Bundesministeriums für Ernährung und Landwirtschaft proves that some 20% of consumers use their smartphone for food shopping at the supermarket to get more information on products. EuroCIS 2016, Europe’s leading Retail Technology Trade Fair, shows how Location Based Services (LBS) virtually enhance the customer journey. The current blog post explains what exactly this means.
Digital in-store elements, iBeacons and as many pioneering products as ever: all of this is currently being showcased at EuroCIS, Europe’s leading retail technology trade fair, held at the Düsseldorf exhibition centre. To ensure a better overview PlanetRetail organises tours for trade fair visitors. Our Blogteam took part in one such “Guided Innovation Tour” on the first day of the fair: We present the innovations at EuroCIS 2015 as selected by PlanetRetail.