“Pitching trade fairs as real highlights in the flood of digital content” – Interview with Hendrik Hochheim, Director Trade Fairs Germany
The Association of the German Trade Fair Industry – AUMA e.V. for short – has published the interactive brochure “AUMA Trends 2022/2023. The German trade fair industry: A lot depends on us.” This features ten views as well as testimonials from the exhibitions environment. We spoke to Hendrik Hochheim, Director...
