Shopping with smartphones – has long become a standard for consumers. The Nutrition Report 2016 published by the German Ministry of Nutrition and Agriculture Bundesministeriums für Ernährung und Landwirtschaft proves that some 20% of consumers use their smartphone for food shopping at the supermarket to get more information on products. EuroCIS 2016, Europe’s leading Retail Technology Trade Fair, shows how Location Based Services (LBS) virtually enhance the customer journey. The current blog post explains what exactly this means.
It was almost 70 years ago that the foundation was laid for what is now the Messe Düsseldorf trade fair company. Much has changed since then – both in the trade fair industry and in communication. It’s hard to imagine that there weren’t always emails, or that not all that long ago, servers were the size of large desks. Among the many ways that the digital revolution has transformed our way of life, information is exchanged more quickly than ever before, and mobile communication has become an absolutely integral part of our everyday existence.