Shopping with smartphones – has long become a standard for consumers. The Nutrition Report 2016 published by the German Ministry of Nutrition and Agriculture Bundesministeriums für Ernährung und Landwirtschaft proves that some 20% of consumers use their smartphone for food shopping at the supermarket to get more information on products. EuroCIS 2016, Europe’s leading Retail Technology Trade Fair, shows how Location Based Services (LBS) virtually enhance the customer journey. The current blog post explains what exactly this means.
Digital in-store elements, iBeacons and as many pioneering products as ever: all of this is currently being showcased at EuroCIS, Europe’s leading retail technology trade fair, held at the Düsseldorf exhibition centre. To ensure a better overview PlanetRetail organises tours for trade fair visitors. Our Blogteam took part in one such “Guided Innovation Tour” on the first day of the fair: We present the innovations at EuroCIS 2015 as selected by PlanetRetail.